Cheryl Aufdemberge
SOCIAL MEDIA MANAGER

 

Social Media Manager | Marketing Tech Consultant | Virtual Events Administrator

Cheryl is passionate about helping others grow their online presence. She is the founder of Big Red Tech Works, a digital marketing company that provides services to the legal community and small businesses. Cheryl has more than 15 years of experience in the digital marketing field where she utilizes her passion for social media.

As Social Media Manager, Cheryl is responsible for many important tasks such as:

  • Using social media marketing tools to create and maintain the company’s brand

  • Working with marketing professionals to develop social media marketing campaigns

  • Interacting with customers and other stakeholders via the company’s social media accounts

  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements

  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

Cheryl has been a passionate committee member of the Freeman Means Business #EmpoweredWomen annual storytelling event since 2020. Being a dedicated volunteer, she has served on the 2017 and 2020 Legal Marketing Association (LMA) Tech Midwest committees. Cheryl currently serves on the 2021 LMA Strategies editorial board and the 2021 LMA Midwest Regional Nominating Committee. Recently, she provided backend support to LMA West and LMA Southwest for their virtual conferences and served as Tech Chair for the 2021 Empowered Women virtual conference.

She is also a lifelong learner and recently earned a Workhuman* Certified Professional certificate in the field of social recognition.

Cheryl is a citizen of the Cherokee Nation and is based in the Kansas City, MO Metropolitan area.

Cheryl can be reached at Cheryl@ConsciousInclusionCompany.com